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Vitality UK are all about keeping their customers healthy and happy. That’s why they offer health insurance, life insurance, car insurance and investments that reward their customers for making positive lifestyle choices. As an organisation, they have an unshakeable core purpose running through everything they do, that is:To make people healthier and to enhance and protect their lives. It’s a uniquely positive way to offer financial services. One where helping their customers stay in good physical and mental health matters to them as much as keeping customers and their loved ones safe.

How Vitality Improves the World?

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INEXPENSIVE With a selection of portfolios as cost efficient as just 0.25% per annum (OCF), Vitality offers some of the most inexpensive pension and investment solutions in the UK. Their selection of three (or is it four) portfolios, allows for different risk levels ranging from low to high so you can pick the best solution for you.

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ESG Vitality is committed to providing ESG funds. Their enVIRO funds are designed to provide a safe and secure investment for their customers whilst avoiding investments with companies and organisations that do harm to the environment.

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HEALTH Vitality prides itself on improving the lives of its customers, that's why they offer rewards and incentives for a healthy lifestyle. These include, cheaper GYM membership, Apple watches, and even cheaper insurance!

How Vitality Improves the World

Healthier people. Healthier planet Vitality's belief in Shared Value applies equally to their efforts to help create a more sustainable future. That’s why they and their parent group Discovery are committed to:

  • Being carbon neutral by 2025.
  • Reaching Net Zero by 2050 or earlier.
  • Helping 100 million people get 20% more active by 2025.

See how they achieve this on the Vitality sustainability page

Inspiring positive change They're experts in encouraging positive behaviour change through the use of incentives. They call this ‘shared value’. That’s because everyone wins when their members make more sustainable choices – Their members themselves, Vitality as a company, and society in general. They aim to inspire people to make more sustainable choices across their lives.

Always aiming for better Vitality is completely committed to doing what they can to build a more sustainable world. Together with their members and the people they work with, they aim to bring about meaningful change. After all, a healthier planet means healthier people, which is good for you, good for us and good for society.

Healthier people. Healthier planet Vitality's belief in Shared Value applies equally to their efforts to help create a more sustainable future. That’s why they and their parent group Discovery are committed to:

  • Being carbon neutral by 2025.
  • Reaching Net Zero by 2050 or earlier.
  • Helping 100 million people get 20% more active by 2025.

See how they achieve this on the Vitality sustainability page

Inspiring positive change They're experts in encouraging positive behaviour change through the use of incentives. They call this ‘shared value’. That’s because everyone wins when their members make more sustainable choices – Their members themselves, Vitality as a company, and society in general. They aim to inspire people to make more sustainable choices across their lives.

Always aiming for better Vitality is completely committed to doing what they can to build a more sustainable world. Together with their members and the people they work with, they aim to bring about meaningful change. After all, a healthier planet means healthier people, which is good for you, good for us and good for society.

The Vitality Rewards Programme

Get rewarded for better living today, so you can live a better life tomorrow

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Understand your health. Get healthier. Get rewarded. Available with health insurance, life insurance and investment plans.

More on Healthy Living rewards

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Understand your driving. Drive well. Get rewarded. Available with car insurance.

More on Good Driving rewards

How can you benefit? benefit canculator icon

Check out our simple and effective Savings Tool to find out how you can benefit from joining Vitality

Vitality savings tool

The Pension Consolidator is a non-advised trading name of “The Pension Drawdown Company” which is an independent Chartered Financial Planning firm established in 1999. It is authorised and regulated by the Financial Conduct Authority. Neither “The Pension Consolidator” nor “The Pension Drawdown Company” have formal links with Vitality; however, all Trademarks are used with their kind Permission.